The 5th P: Patience

Last year I wrote about the 4 P's of Selling (Prepare, Plan, be Proactive, and Persistent). The final 'P' is Patience. I just came off the world wind 14 day tour of the Atlanta-Dallas trade show circuit. It was very encouraging to see the optimism in our industry and all of the orders that were being written.

I had patiently been prospecting old customers and 'soon to be' customers (like the optimism?)....many of them showed up at the shows and we are off to what will be a successful 2010 together. Remember, being patient does not mean sitting idle in the wings "hoping" that the next order will come. It entails being proactive from a marketing and sales perspective. We as sales people must add value in our products and make sure our customers are well taken care of from a customer service perspective.

A huge thank you to my current customers and members of my team who were critical in a very successful trade show season.

Can't wait for February and March Sales!!
Happy Selling -

JM

 

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