Atlanta Gift Show Jan. 2009
I have had a little over a week to reflect on this past gift show in Atlanta. Going in, I think my colleagues and I had relatively low expectations as we are dealing with one the most challenging macroeconomic environments in my career. Surprisingly, or not, we came away with lots of projects and a good deal of "paper."
Again, I credit part of our success and for sure my success by being able to consistently book appointments for the show. I like to average atleast 10 show appointments-- 12 is better as I know I will get some walk-ins also. We, as sales people, need to become important enough to our buyers so that they do take the time to book appointments with us.
If a buyer says that they will just "drop by." I know that we are not yet important to them and I work to become important to them over the next 6 months.
Quick thoughts: it looks like the bottom has dropped out of the 'home' category and garden, christmas, low priced giftables, and sentiment continue to trend higher.
Off to tackle some more projects and become more important to our best buyers.
Off to tackle some more projects and become more important to our best buyers.
JM
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